Kamile Vilkelyte

Marketing Manager

MarTech Implementation
Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

Kamile Vilkelyte Marketing Manager

Look, I know what you must be thinking: “Oh no, yet another blog post about Marketing and Sales misalignment … What more can be said on this topic?”. But even […]

customer acquisition
Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

Kamile Vilkelyte Marketing Manager

There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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