high-quality content
Factors to Consider when Selecting Lead Gen Campaign Content

Shalen Lowell Senior Content Marketing Manager

According to TechTarget’s Media Consumption & Vendor Engagement Study, 92% of buyers report they are more likely to engage with a tech vendor who has helped educate them on a […]

lead gen content
How to Align Lead Gen Content and Messaging to Target Personas

Shalen Lowell Senior Content Marketing Manager

Creating target personas helps marketers tailor their content and messaging to resonate with a specific group of people that are a good fit for their solution. By understanding the needs […]

Lead gen content mix
Selecting the Right Lead Gen Content Mix Across the Buying Cycle

Kurtis Kendall Senior Copywriting Strategist

In lead gen, what types of content resonate the most with your audience? Is it white papers? Webinars? Analyst reports from Enterprise Strategy Group or Gartner? The answer isn’t one […]

Content for lead gen
The Importance of Selecting High-Quality Content for Lead Gen Campaigns

Kurtis Kendall Senior Copywriting Strategist

One of the most important aspects of your lead gen campaign is having high-quality content. Quality supersedes content type, length or mix regardless of your target audience or market. You […]

Email CTAs
Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples 

Annie Coyne Marketing Associate Copywriter

In part one of this series, we delved into strategies for creating effective subject lines. Now, let’s discuss how to tie your message together with a compelling and persuasive call […]

Email subject lines
Formulating Eye-Catching Subject Lines

Annie Coyne Marketing Associate Copywriter

In this series, we share tips to create engaging copy for your buyers, from crafting effective emails to e-books, and more.   In email marketing, subject lines are the first part […]

Context and Quality
Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

John Steinert CMO

Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […]

whymostpublisherscantdeliverprecisionintentdata
Why Most Publishers Can’t Deliver Precise Intent Data

John Steinert CMO

Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more […]

2023 priorities
On the B2B Horizon: 2023 Priorities

Fiona O'Connor Senior Content Marketing Manager

Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting […]

conversation engine
Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

Byrony Seifert SVP, Product Operations

Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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