Byrony Seifert

SVP, Product Operations

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Preparing for a Cookieless Future – an EMEA Perspective

Byrony Seifert SVP, Product Operations

This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re […]

conversation engine
Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

Byrony Seifert SVP, Product Operations

Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than […]

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3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans

Byrony Seifert SVP, Product Operations

In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build […]

localized content
Why Global Marketers Must Budget for Localized Content

Byrony Seifert SVP, Product Operations

If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical […]

data management GDPR
What are the Business Implications of GDPR?

Byrony Seifert SVP, Product Operations

For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]

data protection GDPR
What is GDPR and What do B2B Tech Marketers Need to Know about it?

Byrony Seifert SVP, Product Operations

I’m convinced after being an online marketer for 15 years that I surely must have a law degree by now.   So much of what I do day-to-day is deal with […]

German content marketing
B2B Technology Marketing – Market Spotlight: DACH

Byrony Seifert SVP, Product Operations

An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional marketers on the current state of B2B […]

France B2B technology marketing
B2B Technology Marketing and Media – Market Spotlight: France

Byrony Seifert SVP, Product Operations

An interview with David Castaneira – Country Manager, TechTarget France In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in […]

in-language content strategy in France
Why Marketers Must Develop In-Language Content for France (and Other European Regions)

Byrony Seifert SVP, Product Operations

Wait, the world isn’t fluent in English?  The nerve! Bonjour! Je m’appelle Byrony. Je suis Américaine. J’habite à Londres. 30 hours of French class this past couple of weeks and […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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