Fiona O'Connor

Senior Content Marketing Manager

partner marketing plan
3 Critical Elements of a Successful Partner Marketing Plan

Fiona O'Connor Senior Content Marketing Manager

As more and more pressure is placed on partner marketing teams to execute and scale their programs, having a strong plan in place is critical to the road to success. […]

Multi-threading
Multi-Threading: Successfully Bring Buying Teams Together

Fiona O'Connor Senior Content Marketing Manager

Data shows that B2B buying decisions are made by collaborative groups  – and the number of people within these buying groups is growing. According to Gartner, an average of 11 […]

Intent 3.0
Intent 3.0: Using Intent Data for GTM Strategy

Fiona O'Connor Senior Content Marketing Manager

Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to […]

2023 priorities
On the B2B Horizon: 2023 Priorities

Fiona O'Connor Senior Content Marketing Manager

Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting […]

partner marketing strategy
Partner Success: Blending Strategy, Innovation & Marketing

Fiona O'Connor Senior Content Marketing Manager

There’s so much goodness to be gained simply by executing Partner Marketing really well (and if you think it’s easy, you must be new to the game!), but how do […]

Martech salestech intersect
MarTech & SalesTech: Opportunities at the Intersections

Fiona O'Connor Senior Content Marketing Manager

Accelerating digital transformation is impacting B2B organizations at both strategic and operational levels. We’ve seen many of our own customers working hard to accelerate their GTM evolution. Together, we’ve recognized […]

Intent data for sales
Making Sense of Intent Data for Sales and Marketing Pros

Fiona O'Connor Senior Content Marketing Manager

Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution providers […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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